Professional Doll Making by Jack Johnston

Availability: In stock

$39.95

Quick Overview

Award-winning doll artist and teacher Jack Johnston shows aspiring doll makers how to build their own business: from establishing a business and marketing plan to developing a line of dolls, finding suppliers, exhibiting at shows, online promotion, and more!

Preorder by Feb. 9 and receive a signed copy. This book will be shipped in Spring 2018. Your credit card will be charged today to reserve your signed copy.


Free Shipping During Preorder (US Only) 



More Views

  • http://shop.dollsmagazine.com/media/catalog/product/cache/1/image/9df78eab33525d08d6e5fb8d27136e95/j/a/jack_johnston_dolls_book_professional_doll_making.jpg

Product Description

Award-winning doll artist and teacher Jack Johnston shows aspiring doll makers how to build their own business: from establishing a business and marketing plan to developing a line of dolls, finding suppliers, exhibiting at shows, online promotion, and more!

Preorder by Feb. 9 and receive a signed copy. This book will be shipped in Spring 2018. Your credit card will be charged today to reserve your signed copy.

Free Shipping During Preorder (US Only) 

Sections in this book include …

Johnston’s History

Johnston’s life story from artist in college to Vietnam to a 20-year graphics art career in marketing.

 

  • - Why and how he chose doll making as a career
  • - The beginning of Johnston Original Art Dolls
  • - The founding of the Professional Doll Makers Art Guild
  • - Developing the ProSculpt Polymer Clay Company

 

 

 

Marketing How To …

Advice from this longtime professional marketer on how to do it right.

  • - How to develop a marketing and feasibility plan
  • - How to determine a market mix
  • - How to develop prototypes of line of dolls
  • - How to develop a website strategy
  • - Why you need to consider a weekly newsletter
  • - Writing articles for magazines, produce videos and write books
  • - How to get free publicity

 

 

 

Events

What’s worthwhile when it comes to travel, seminars, workshops and classes?

 

  • - Booking seminars and workshops
  • - Teach classes Beginning, Advanced, and Professional
  • - Sponsor competitions at conventions, shows, guilds and club events
  • - Attend doll shows, fairs, craft shows
  • - Display your products and promote supplies and classes
  • - Promote your reputation with fellow artists by lecturing at shows

 

Business Plan Outline

A template you can use to build your own business plan.

Product Tags

Use spaces to separate tags. Use single quotes (') for phrases.